[1] The song became a viral hit in 2019 when Oleg Parastaev, the former keyboardist and songwriter for Alyans, uploaded a previously unaired music video to YouTube.
[3][6] In addition, a concert recording was made of the group performing "Na zare" for Rok i vokrug nego (Russian: «Рок и вокруг него», lit.
[9] The video received almost half a million views within a day, and YouTube suspended Parastaev's channel for alleged violation of its community guidelines.
[2] Russian electronic project «Antenn MC & DJ Jamm» released a cover (under title "V nebesah") on debut album of the same name in 1996.
[11] "Na zare" was ranked 75th in the list of the "100 Best Russian Rock Songs of the Twentieth Century" compiled by Nashe Radio on 31 December 1999.
[15] Writing about the song for the Russian online arts and culture publication Colta.ru, Denis Boyarinov states that "everyone born in the Soviet Union should know the chorus of 'Na zare'".