"[2] In a June 4, 2022 CBS Saturday Morning segment, Ayers, when asked about how the memoir portrays his father, stated, "In the end, it's positive.
"[4][5] As a writer, Ayers is a frequent contributor to The New York Times, NPR, Pitchfork, Rolling Stone, People, GQ, Huffington Post, and The Root, among others.
Some of the musicians, authors, comedians, and actors Ayers has interviewed on Identified include Dawn Richard, Hrishikesh Hirway, Ione Skye, Geoff Rickly, Reggie Watts, and Nate Mendel.
[30] In 2002, Ayers founded the independent record label The Control Group where he has released music by Lykke Li, Cate Le Bon, and El Perro del Mar.
In 2018, Ayers founded the independent record label Valley of Search to reissue his uncle Alan Braufman's album of the same name.