The company was renamed Tada Entertainment and relaunched as a new venture focusing on managing idol groups in the music industry.

[1] The company was founded as a partially owned subsidiary of film studio GMM Tai Hub (GTH) to manage its growing roster of actors and help develop their talents.

In 2012, Songyos conceived the teen drama television series Hormones to create acting opportunities for the company's teenage actors.

[2] As GTH was dissolved at the end of 2015 due to internal disagreements, its holdings in Nadao Bangkok were transferred to its successor GDH 559.

Nadao further expanded as it partnered with concert organizer 4nologue to launch the boy group Nine by Nine in 2018, releasing its first mainstream prime-time series In Family We Trust as part of the project.

[5] GDH CEO Jina Osothsilp explained in an interview that the decision was made over the preceding two years, as Songyos felt he had run out of passion to continue with the current operation, and many opportunities were now available to its artists, the world having changed so that it was now much easier to self-manage as individuals compared to before.

[2] With Songyos and his team's background in film, Nadao regularly employed filmmaking techniques in its creative process rather than those typical of traditional television productions.

This resulted in higher costs (production of Nadao series cost about 2.5 million baht per episode, compared to 1.4–1.5 million for most mainstream prime-time series) which limited the company's capacity, though Songyos insisted on maintaining quality as a distinctive feature of their output.