It is located on the western side of the main island of Viti Levu, and had a population of 42,284 at the most recent census, in 2007.

Nadi is multiracial with many of its inhabitants Asians, Indian or Indigenous Fijians, along with a large transient population of foreign tourists.

Thus, Nadi is the principal port of entry for air travelers to Fiji, even though it is on the opposite (western) side of the island of Viti Levu from the nation's capital and largest city, Suva.

At present, elected municipal government in Nadi (and also throughout Fiji) is suspended, and government-appointed Administrators are carrying out the functions normally fulfilled by the City Council.

Within these formal industries, the informal sector plays a relatively small role, mainly consisting of tourism and agricultural businesses, including handicrafts.

The council is headed by a Special Administrator, appointed by the central government, and managed by a Chief Executive Officer (CEO).

The performance of the Special Administrator is evaluated often, and the position has clear objectives such as improving rates collection and shifting from cash to accrual accounting in council operations.