Three singles from the album reached the top-ten of the Billboard Hot Dance Club Play chart, including the No.

[3][4][5] In 2010, Ali released a remix album series titled Queen of Clubs Trilogy to mark her decade-long career as a singer.

[6] Ali released the single "Pressure" with Starkillers and Alex Kenji in 2011, which became a club and festival anthem and received an International Dance Music Award.

[8][9] In 2018, she debuted a new direction and sound under the experimental project titled HYLLS, which saw her departing from electronic dance music toward the indie pop genre.

A colleague from Versace introduced her to producer Markus Moser, who was looking for a female-singer (or "chanteuse") to collaborate on some of his original productions for a girl group in Germany.

The song eventually became an Ibiza favourite after support from prominent DJs such as Sasha, Danny Tenaglia and Sander Kleinenberg during the summer season.

[3] Ali left the group in 2005 to pursue a solo career, while Moser continued to release iiO material featuring her on vocals.

[21] This was followed by "Something to Lose" in 2006, a duet with singer Rosko, produced by John Creamer & Stephane K and released by Ultra Records.

[5][24] Ali was featured on MTV Iggy in March 2009, where she recorded three live acoustic videos, performing "Rapture", "Crash and Burn" and "Love Story".

Co-produced by Sultan & Shepard, Alex Sayz and Scott Fritz, Ali self-released the album on her own label, Smile in Bed Records.

[28] Embers generally received positive reviews; Chase Gran from About.com called it a "well rounded, gourmet album with impressive songs".

[30] Speaking about the self-release of the album, she has cited her creative independence and the pressure of deadlines as the main reasons why she created her own record label.

[33][34] Ali's first release in 2010 was the track "Try", a collaboration with German producer Schiller, chosen as the lead single from his album Atemlos, the music video premiered on YouTube in February 2010.

It featured collaborations with, and remixes by Armin van Buuren, Avicii and Gareth Emery among several other prominent DJs and producers.

[43] Her first track with iiO, "Rapture" was re-released as a single from Queen of Clubs Trilogy with remixes by Tristan Garner, Gareth Emery and Avicii.

[45] Ali was featured on the track "Feels So Good" on Armin van Buuren's fourth album Mirage.

[54] In May 2012, Ali announced her move to Los Angeles citing the need for a change after spending 26 years in New York City.

[58] Her next release was "Must Be the Love", the lead single from BT's ninth studio album A Song Across Wires, which was a collaboration between him, Arty and Ali.

In July 2017, after a hiatus of two years, Ali was featured on "Almost Home", a collaboration with Sultan & Shepard and IRO, which peaked at No.4 on the Billboard Dance/Mix Show Airplay chart.

[9] Ali announced the launch of a new project titled HYLLS, with a new sound and direction, while releasing one song a month during 2018.

[30][39][72] Reema Kumari Jadeja from MOBO described her work as "masterfully encapsulating euphoric and melancholic, Ali's signature music style sees Eastern mystique caressed with intelligent electronica and fortified with soul".

[17][20] Some of her vocal and songwriting influences, she said, were Stevie Nicks, Nusrat Fateh Ali Khan, Madonna, Sade, and Bono.

[29] She has been praised for her songwriting, describing personal experiences with people, which "hit a powerful and striking chord" with the listener.

[30] After a hiatus of several years, she released new music under the title HYLLS, where while retaining her characteristic lyrical style, she chose to move toward a more indie sound, which has been compared to The xx.