Created using generative AI, Naevis first appeared in 2020 in universe-building content for K-pop girl group Aespa and their debut single "Black Mamba".

After appearing with Aespa numerous times, Naevis's role expanded to be independent of the group in 2024 with the release of her first single "Done".

[2] Within the SM Culture Universe, Naevis has been described as "Aespa's sidekick"[5] in Kwangya, a digital world in a parallel dimension.

[9] In January 2023, SM revealed that they planned to expand Naevis's role, becoming a virtual idol releasing her own music.

At the same time, it was announced that Naevis would make her musical debut as part of a virtual reality concert held at South by Southwest that March,[8] however the plans did not come to fruition.

[17] The song, and its music video depicting Naevis entering the real world and exploring an urban setting, were released on September 10.