Written by Merlee Jayme,[3] the jingle was released with its accompanying television advertisement in late 2009, sung by the Baseco Kids.
[4] Jayme cited Villar's speech at the Manila Overseas Press Club on October 29, 2009 as the primary inspiration for the lyrics of the song, which emphasizes the impoverished background of the presidential candidate.
[10][11] In a February 2010 press release, Villar expressed surprise at people doubting the song's accuracy, explaining that the first two lines come from actual events in his life and stating that people do not truly comprehend what it means to be poor, adding that the point of the song is to question whether the other presidential candidates experienced poverty as some of them claimed.
[12] By April, however, journalist Howie Severino and GMA News TV investigated the poverty claims of Villar through interviews and archival research, and concluded that he was from a middle-class family.
[14] In 2019, Villar became the richest person in the Philippines, mainly due to valuation of the mainly illiquid publicly-listed stock of one of his companies, "Golden MV Holdings, Inc." (PSE:HVN) [15]