[1] Originating from ancient Tibetan military training and religious rituals, the festival was formalized in 1993 by local authorities to preserve pastoral traditions and boost regional tourism.
[2] Centered around the Nagqu Prairie, the week-long event features horse racing, archery competitions, and equestrian acrobatics performed by Tibetan nomads.
[3][4] Cultural highlights include folk dances like the Guoxie, traditional costume parades, and Buddhist blessings by monks from nearby Tashi Do Monastery.
Since 2010, a yak caravan trade fair has been integrated, showcasing Tibetan handicrafts and medicinal herbs.
[5] The festival attracts over 100,000 visitors annually, generating an estimated $5 million in local revenue.