Naima Jeffery is a fictional character from the BBC soap opera EastEnders, played by Shreela Ghosh from 19 February 1985 to 19 November 1987.

Sick of being forced to live in an arranged marriage with a husband she loathes, Naima makes a stand and shames her family by filing for a divorce.

Even though the ethnic minority groups were deemed the hardest to research, Holland and Smith called upon their contacts to relay information about their origins and lifestyles and were then able to portray Walford's most recent immigrants more realistically.

[1] Naima runs the corner shop, and her early storylines depict the problems of her arranged marriage and portray a character caught between two cultures.

[2] The character lasted in the show for over two years, depicting an independent woman battling against her families wishes and striving to succeed even after her first marriage ended in divorce.

[3] Original EastEnder Naima runs a corner shop on Bridge Street with her husband Saeed Jeffery (Andrew Johnson).

Naima and her husband are on the receiving end of racial abuse and vandalism from the neo-nazi group that includes Nick Cotton (John Altman), which make life in Walford particularly unpleasant for them both.

When Naima is tipped off by an anonymous letter from Dot Cotton (June Brown), she is disgusted with Saeed and decides to go against her family's wishes and divorce him.

With her new look, Naima attracts much male attention on the Square and even dates Walford lothario, Simon Wicks (Nick Berry), as well as Dr Jaggat Singh (Amerjit Deu), but neither relationship develops into anything serious.