"Naiyo Lagda" is an Indian Hindi-language song, composed by Himesh Reshammiya, with lyrics written by Shabbir Ahmed and sung by Kamaal Khan and Palak Muchhal for the soundtrack album of the 2023 Indian film Kisi Ka Bhai Kisi Ki Jaan.

It was released on 12 February 2023, coinciding Valentine's Day as the first single from the album, through Zee Music Company.

[1] The track "Naiyo Lagda" created the record for reaching 40 million views, within 24 hours of its release.

[7] The phrase "Naiyo lagda dil tere bina" translates to "My heart doesn't like it without you".

The track was mixed and mastered by Salman Shaikh at Reshammiya's HR Musik Studio.

[8] The music video song, featuring visuals directly from the film, was released on 12 February 2023 on YouTube.

[13] The costume designer Ashley Rebello said that the team shot the song in Ladakh and had decided to go with a completely Indian look, which involved different kinds of sherwanis and kurtas in different colours.

[17] The song was launched during the grand finale of Bigg Boss 16 on 12 February, and later on music platforms, coinciding Valentine's Day.

Upon the release of the song, its music and the lyrics, as well as the performance by singers Kamaal Khan and Palak Muchhal received positive reviews.

[26] Praising its lyrics and composition, Srivathsan Nadadhur of OTTPlay wrote "The song is clearly aimed at listeners who’re missing the simplistically composed numbers sung by the likes of Udit Narayan, Alka Yagnik during the Nadeem-Shravan and Jatin-Lalit era in the 90s.

"[27] Sonal Verma of Zee News commented it "is the perfect romantic tune for lovers to rejoice in valentine's week.

[28] "Naiyo Lagda" created a record for reaching 40 million views, within 24 hours of its release.