It was announced on June 5, 2023, at Apple's annual Worldwide Developers Conference alongside watchOS 10, iPadOS 17, and macOS Sonoma.

[5][6] In compliance with the Digital Markets Act, Apple introduced a set of additional features only for those living in European Union countries.

[103][104] These include: Additionally, Apple has put in place measures to prevent all users outside of the EU from accessing any of those features.

While this was initially believed to be a bug, Apple confirmed on February 15, 2024, that they would be removed, justifying their choice by low use, as well as security and privacy concerns and the Digital Markets Act.

[107] On February 26, it was announced that the European Commission was planning to investigate Apple over the move, and requested more information from the company and app developers for further assessment.