[1][6] She also continued to act, doing several shows a year and winning the Golden Globe Atlas Award for "best comedy actress.
[9][10] "Telephone Doctor" was named by Friedman's second client, a Davenport, Iowa newspaper editor.
[1] By 1986, her business, co-owned with her husband, Dick Friedman and her son, David, was a subsidiary of Weatherline and Sportsline.
[15] She and her husband began creating training videos because she didn't have enough time to do all the seminars people were asking for.
[1] Friedman's desire to teach businesses how to make better use of the telephone rather than to take it for granted[19] has been called a "crusade" and a "quest to stamp out phone rudeness".
[20] She explains that bad customer service translates into lower sales and lost business of hundreds of millions of dollars.