Narva-Jõesuu marks the northeastern terminus of the E9 European Coastal Path, which runs for 5000 km (3125 miles) from Cabo de São Vicente in Portugal.

The place was first documented in a 1503 deed issued by Master of the Livonian Order Wolter von Plettenberg and was the site of an outer harbour of the city of Narva from the 16th century, containing several timber stockyards, sawmills, and small shipbuilding industry.

Thanks to its nearly 8-kilometer (5.0 mi)-long white sand beach lined with pine trees – considered one of the finest in Estonia – Narva-Jõesuu has long been a popular summer destination [3].

In the late 19th and early 20th century it was a spa town frequented by the nobility from Saint Petersburg, which is less than 150 km (93 mi) to the east, and from Moscow.

In the 1990s, after the restoration of Estonia's independence, Narva-Jõesuu saw few foreign visitors from Russia or elsewhere, and as a result, many hotels and guest houses went out of business.