As Nashua is closer in proximity to the teams of the Can-Am League than those of the Atlantic, the Pride was relieved of the expensive travel to away games.

Following the 2008 season, when the Pride lost an estimated $500,000,[3] former owner John Stabile sold the team to the American Defenders of New Hampshire, LLC.

American Defenders of New Hampshire, LLC consisted of Nokona executives Buddy Lewis and Jerry O'Connor, former Boston Red Sox general manager Dan Duquette, and Terry Allvord.

Originally intended to only be present for the first home stand, Monkey Boy became a crowd favorite and was made a permanent mascot for the remainder of the season.

Known for his high-energy antics, comedic performances, and fan engagement, Ames portrayed Monkey Boy, a beloved character who entertained crowds at Holman Stadium throughout the team's tenure.

[5][6] After becoming a cult favorite with baseball fans in Nashua, Barstool Sports produced a comedic documentary around the Monkey Boy character and Ames.