[5] He holds a Masters in International politics from the School of Oriental and African Studies,[6] where he completed a dissertation on the Deterritorialization of Identity Through Transnational Media.

During a brief stint at J. Walter Thompson as a conceptual copywriter, Atallah wrote a blog entitled Our Man in Beirut which earned him notoriety amongst the Lebanese community both in Lebanon and abroad.

[19] In late 2019, he co-founded Last Floor Productions with two longtime friends, Mashrou' Leila band member and composer Firas Abou Fakher and writer and Lebanese Academy of Fine Arts screenwriting professor Daniel Habib.

[27] He has profiled leading Arab creatives like filmmaker Nadine Labaki, Moroccan rapper Issam, Syrian poet Adunis, Lebanese indie band Mashrou' Leila, pop star Ragheb Alama, actors Dali Benssalah, Bassel Khaiat & Ahmed Malek, Italian pop star Mahmood, artists Saint Hoax, Eli Rezkallah & Malak Mattar, and many more.

He is also the co-host of the Bootleg Magic podcast with Alya Mooro and a regular guest on the BBC World Service's The Arts Hour with Nikki Bedi.