Natasha Kroll (1914–2004) was a display and production designer born in Moscow, who moved to Germany with her family in 1922.
In 1942 Kroll was appointed to the position of display manager for the large retail store Simpson (Piccadilly) Ltd.
Her pioneering approach and her display philosophy, with its roots in European modernism, complemented the innovative new premises designed by Joseph Emberton.
As a member of the design department under Richard Levin, Kroll devised innovative settings for factual programmes and talks.
As with her window displays, ideas originating from European modernism and contemporary design were given popular exposure.