National Bohemian Beer, colloquially Natty Boh, is an American lager[2] originating from Baltimore, Maryland.
The "Land of Pleasant Living" slogan reached its peak during the mid-late 1960s when National acquired a Chesapeake Bay skipjack (local sailing vessel) and named it the "Chesterpeake" after a pelican who appeared in their ads.
The Chesterpeake traveled throughout the Maryland portion of the Chesapeake Bay visiting various local festivals, regattas, yacht clubs, etc.
[10] By the end of National's 1960s to mid-1970s run as one of Baltimore's most prominent corporate “citizens,” Mr. Boh's image largely gave way to the “National Bohemian” name itself against a rectangular background which dipped in the middle to form a “V.”[citation needed] Indeed, some of Boh's popularity began to wane in 1967 when the brewer temporarily shifted its advertising slogan from “The Land of Pleasant Living” to “Every Man Should Have a Beer He Can Call His Own.”[citation needed] The mascot's image is licensed for a Maryland Lottery scratch off; by Smyth Jewelers; and was the official team mascot of the Baltimore Bohemians professional soccer team.
A Mr. Boh neon sign currently sits atop the former site of the National Brewery building in the Brewer's Hill neighborhood of Baltimore and is clearly visible from I-95 just north of the Fort McHenry Tunnel.
Both brands were discontinued following G. Heileman's sale to Stroh's in 1996; however, National Premium rights were purchased and the recipe re-bottled and distributed starting in 2012 by a couple located on the Eastern Shore of Maryland.
National Bohemian added Cap Puzzles, a series of pictograms, or rebus that create a common phrase, in 1944.
The bottles with Cap Puzzles were used by United States spies[citation needed] to aid the allies in World War II.
During the 1950s and 1960s, National Beer sponsored the PGA Eastern Open Invitational held at the Mt Pleasant Golf Course in Baltimore.
[12] Though the brand lost a great deal of local market share in the 1970s, 1980s, and 1990s (due mainly to the overwhelming media blitz of Anheuser-Busch) there has been a resurgence of interest in "Natty Boh" in recent years, particularly among younger beer drinkers.