Concurrently, major programming services across the nation joined NCTA, augmenting the organization's representation of cable interests in Washington.
[18] NCTA expressed opposition to the FCC's proposal to expand the definition of multichannel video programming distributors (MVPDs) to include internet-based services.
[19] NCTA President Michael Powell holds a stance against amending the Telecommunications Act of 1996 to enable a la carte pay television, citing potential impacts on smaller niche networks.
[21] In October 2024, NCTA, along with the Interactive Advertising Bureau and the Electronic Security Association, sued to block the US Federal Trade Commission (FTC) from implementing its so-called "click to cancel" rule, a set of revisions to the FTC's Negative Option Rule that would require businesses to make the cancellation process for subscriptions, renewals, and free trials that convert to paid memberships as easy as the signup process as well as to obtain proof of consent before billing customers for such services.
[22][23] NCTA has expressed its views on net neutrality, specifically objecting to the classification of internet service as a common carrier under Title II of the 1996 Telecommunications Act.
[27] NCTA supported the Stop Online Piracy Act of 2011, stating that it provided copyright owners with reasonable tools to protect their intellectual property.
[28] NCTA objected to the FCC's decision to raise the minimum internet speed for Connect America Fund broadband subsidies from 4 Mbit/s to 10 Mbit/s, asserting that 4 Mbit/s was sufficient.
[30] When President Barack Obama requested the FCC preempt these laws in January 2015, NCTA defended the legislation, contending that municipal projects often incur high costs and prove unsuccessful.
Powell described the trade shows as outdated and highlighted the importance of contemporary venues that foster conversation, dialogue, and more intimate interactions with technology.
NCTA is responsible for managing and overseeing the Walter Kaitz Foundation, which aims to promote diversity in the cable industry's workforce, supplier chain, content, and marketing.