On January 21, 2008, Matthew McConaughey became the spokesman of the organization, having taken over from Sam Elliott and the late Jim Davis and Robert Mitchum.

[4] The NCBA has a history of funding and promoting research and content that downplays the link between animal agriculture and climate change.

[11] National Cattlemen's Beef Association supported the Farmers Undertake Environmental Land Stewardship Act, a bill that would require the Environmental Protection Agency to modify the Spill Prevention, Control, and Countermeasure rule, which regulates oil discharges into navigable waters and adjoining shorelines.

[13] National Cattlemen's Beef Association's president said that they were "pleased" that the "bill will keep many of our producers from having to undertake excess costs as a result of the Environmental Protection Agency's overregulation.

[14][15] In 1996, cattle prices decreased substantially, and National Cattlemen's Beef Association lobbied the US federal government for assistance.