Named "Team NFL Heroes", various types of merchandise such as stuffed dolls, school supplies, t-shirts, and lamps featuring the characters were manufactured and marketed mainly to children and teenagers.
Specifically a polar bear, the Packers' Team NFL Hero's name was "Bayer", a play on Green Bayer (meaning a citizen of Green Bay, Wisconsin) while simultaneously being a homonym of "bear".
There have been several American football video games based on NFL teams created for various consoles and computers over the years, from NFL Pro League by Micro Sports Inc. to 10-Yard Fight and the Tecmo Bowl series for the NES to the more well known Madden series that have been released annually since 1988.
In February 2008, EA Sports renewed their exclusivity agreement with the league through Super Bowl XLVII in 2013.
The issue was NFL Properties granting exclusive license to one supplier over making a product.