On the other hand, OAD-TV (TV Perú) began broadcasting in 1958 on channel 7 of the VHF band in Lima as the country's second open television station.

[4] This institution, consolidated in the 1960s,[5] was important for the production of educational content and prevailed in parallel with the future state media company until its closure in 1995.

[5] In parallel and until the end of the regime, the commercial shareholders of the América and Panamericana television networks founded the company Telecentro, a subsidiary in charge of programming production for both stations, in response to the expropriation of 51% of their shares by the State.

During this time, at the end of 1976, Channel 7 in Lima began to progressively broadcast in colour, producing all of its programming in this technology in 1979.

In 1981, months after the second government of Fernando Belaúnde Terry began, ENRAD Peru was reorganized under the name Peruvian Film, Radio and Television Company (Spanish: Empresa de Cine, Radio y Televisión Peruana, ENCRTP) and was temporarily assigned to the National System of Social Communication (Spanish: Sistema Nacional de Comunicación Social, SINACOSO).

In 2007, the focus was on investing in the news sector at the local and regional level,[15] acquiring transmitters (19 UHF and 18 VHF) to expand coverage to 13 million viewers.

[20] The news channel TV Perú 7.3 [es] was launched on November 3, 2013, after acquiring an old building in the San Borja District and counting on a new investment to renew its technical equipment.

[24] On August 3, 2016, the writer and journalist Hugo Coya [es] was appointed as president of the board due to the resignation of María Luisa Málaga.

Then, the Ministry of Culture appointed journalist Eduardo Guzmán Iturbe to serve as president of the board of directors of this conglomerate.