The NOA operated as a not-for-profit trade association aimed to promote best practices in outsourcing, lobbying government and regulators, and provided research and information to companies and managers using outsourcing.
The NOA is also associated with sourcingfocus.com, a leading online news resource portal for the sourcing community.
The new brand was launched in Sofia, Bulgaria on the first day of the NOA's European Outsourcing Conference to an audience of international CEOs and Presidents of sourcing associations and institutions from around the world.
The Bulgarian Head of State at the time, President Rosen Plevneliev, opened the conference and delivered a keynote speech.
[5] In 2017, Outsource magazine changed its name to Future of Sourcing and transitioned from print to a purely digital publication.