North American Safe Boating Campaign

This tradition continued until 1957 when an official National Safe Boating Week observation took place sponsored by the United States Coast Guard Auxiliary in various parts of the country.

According to the U.S. Coast Guard:[10] In 2007, The Delta region in Sacramento, California was chosen to be the first targeted area in the U.S. for campaign efforts.

[11][12] The National Safe Boating Council decided to continue this targeted approach in 2008, adding Tennessee to its efforts in addition to a general campaign across the country.

[13] In 2009, a third state was included – “Wear It Michigan!” began its own campaign using its law enforcement personnel to educate about the boating safety message.

[15] Over time, the campaign logo has changed to reflect a newer, more comfortable life jacket in conjunction with the current trends of boating.