The financial incentive of building prisons encourages incarceration and affects people of color at disproportionately high rates.
[4] In Alaska, data published by the 2010 US Census revealed that 38% of incarcerated people are American Indian or Alaskan Native despite the fact that they make up only 15% of the total population.
[4] Non-native criminals including sexual predators and drug traffickers have taken advantage of the unclear chain of authority on Native lands.
The campaign was established in 2014 by Akicita Sunka-Wakan Ska from the Cheyenne River and Standing Rock Sioux Tribes and JR Bobick from St. Paul, Minnesota.
[6] This campaign uses social media like Facebook and Twitter to spread awareness about issues affecting the Native population, such as police brutality, high incarceration, and missing murdered indigenous women.