José Natividad González Parás (born March 30, 1949, in Monterrey) is a Mexican politician affiliated with the Institutional Revolutionary Party.

He received a bachelor's degree in law from the Autonomous University of Nuevo León, a master's degree in public administration from the French Public Administration International Institute (nowadays École nationale d'administration, 1973) and a doctorate in political sciences from the University of Paris I (Panthéon-Sorbonne).

In 1997 he ran for governor and lost against Fernando Canales Clariond, a wealthy businessman of the conservative National Action Party.

Six years later he reattempted it and won by a clear margin over his closest opponent, Mauricio Fernández Garza.

[10] Additionally, the rising climate of insecurity, and drug-related assassinations in Mexico have made investors cautious about financial risk in Nuevo León as in other states.