It was released by Kidinakorner and Interscope Records on July 17, 2018, serving as the lead single from the band's fourth studio album, Origins (2018), as well as the seasonal anthem of the 2018 ESPN College Football.

[4] "'Natural' embodies the energy, spirit and drama of each team's journey to the College Football Playoff, and that is why it was chosen as this year's anthem," said Emeka Ofodile, ESPN vice president of sports marketing.

"Natural" is a pop rock song which features a "mix of explosive drums and inspiring lyrics",[7] with "stadium-rocking instrumentation" over the chorus.

[8] Mike Wass of Idolator named the song a "radio-ready anthem", expecting it to be "another smash" following the success of the band's third studio album Evolve (2017).

[10] Tiana Timmerberg of Radio.com called the song "energetic and inspiring", deeming it "a feel-good jam with positive and empowering lyrics".