[11] The website sells various dietary supplements, promotes alternative medicine and climate change denial, makes tendentious nutrition and health claims,[12] disseminates fake news,[20] and espouses various conspiracy theories and pro-Donald Trump propaganda.

[21][22] These conspiracy theories include chemophobic claims about the purported dangers of "chemtrails",[5] fluoridated drinking water,[23] heavy metals, anti-perspirants, laundry detergent, monosodium glutamate, aspartame, and vaccines.

[28][1] Michael Allen "Mike" Adams (born 1967 in Lawrence, Kansas)[29] is the founder and owner of Natural News; the domain name was registered in 2005 and began publishing articles in 2008.

[30] Adams has endorsed conspiracy theories surrounding the Deepwater Horizon oil spill,[31] and those involving Malaysia Airlines Flight 370.

[34] Adams has made music videos expressing similar viewpoints as the articles posted on his website, such as opposition to the swine flu vaccine.

"[37] Writing in the journal Vaccine, Anna Kata identified Natural News as one of numerous websites spreading "irresponsible health information".

[40] Steven Novella of NeuroLogica Blog called Natural News "a crank alt med site that promotes every sort of medical nonsense imaginable."

Novella continued: "If it is unscientific, antiscientific, conspiracy-mongering, or downright silly, Mike Adams appears to be all for it—whatever sells the "natural" products he hawks on his site.

"[12] Individuals who commented about Adams' website include astronomer and blogger Phil Plait,[41] PZ Myers,[42] and Mark Hoofnagle.

[49] In February 2014, Brian Palmer, writing in the Daily Herald of Arlington Heights, Illinois, criticized the site's promotion of alternative medicine treatments, such as bathing in Himalayan salt and eating Hijiki seaweed, and referred to the claims Natural News made about their efficacy as "preposterous.

"[50] In August 2014, Nathanael Johnson, writing for Grist, dismissed Natural News as "simply not credible" and as "nothing but a conspiracy-theory site.

"[51] On August 11, 2014, Natural News published a blog post promoting a homeopathic treatment for Ebola, which was met with harsh criticism from several commentators, and was taken down later that day.

[55] On December 8, 2016, Michael V. LeVine, writing in Business Insider, criticized the site as part of a scientific fake news epidemic: "Snake-oil salesmen have pushed false cures since the dawn of medicine, and now websites like Natural News flood social media with dangerous anti-pharmaceutical, anti-vaccination and anti-GMO pseudoscience that puts millions at risk of contracting preventable illnesses.