[11] Graham argued that processed foods contravened God's laws of health and that whole wheat should be eaten in its natural unadulterated form.
[11] British agronomist Guy T. Wrench in 1936 and organic farmer J. I. Rodale in 1948 both authored books associating longevity with unprocessed natural foods from the Hunza diet.
[12] Rodale claimed that the Hunza people lived to be hundreds of years old and were never ill because of their diet of natural foods.
[12] However, the claims had no basis in fact and were refuted by a team of Japanese researchers from Kyoto University in 1960 who had examined Hunza inhabitants.
The medical team found rampant signs of poor health amongst the Hunza, including goitre, malnutrition, rheumatism, tuberculosis and high levels of infant mortality.
[15] FSIS is a subsection of the United States Department of Agriculture (USDA), which is tasked with the responsibility of "ensuring that the nation's commercial supply of meat, poultry, and egg products is safe, wholesome, and correctly labeled and packaged.
It advised on their website "the agency has not objected to the use of the term if the food does not contain added color, artificial flavors, or synthetic substances.
[18][19] The poultry industry has been criticized by the Center for Science in the Public Interest for labeling chicken meat "all-natural" after it has been injected with saline solution up to 25% of its weight.