Naugahyde

Hunter, a senior chemist at the United States Rubber Company, and is now manufactured and sold by the corporate spin-off Uniroyal Engineered Products LLC.

Being a synthetic product, it is supplied in long rolls, allowing large sections of furniture to be covered seamlessly, unlike animal hides.

A marketing campaign of the 1960s and 1970s asserted humorously[citation needed] that Naugahyde was obtained from the skin of an animal called a "Nauga".

[3] The campaign emphasized that, unlike other animals, which must typically be slaughtered to obtain their hides, Naugas can shed their skin without harm to themselves.

[4] The Nauga doll, a squat, horned monster with a wide, toothy grin, became popular in the 1960s and is still sold today.