It is located 110 km (68 mi) from the state capital of Bahia, Salvador.

Nazaré is within the Bahian Recôncavo, an interior region of the state of Bahia.

It borders the municipalities of Muniz Ferreira, Aratuípe, Jaguaripe, São Felipe, and Maragogipe.

Nazaré is noted for its production of palm oil, cachaça, and ceramics.

[4] The Cine Teatro Rio Branco is the oldest functioning cinema in Brazil.