It was formed in 1948 with the goal of bringing information to farmers and ranchers in the state, including daily grain and livestock markets, weather and farm reports.
Severe blizzards in Nebraska in 1948-49 had resulted in deaths and serious damage to herds and crops across the state.
One of the reasons cited for the massive loss of life, crops, and livestock was a lack of timely news and weather sources for farmers.
[4] In November 2019, the association purchased a group of stations -- six in Scottsbluff and one in Holdrege -- from Legacy Communications.
[5] It then resold one of the Scottsbluff stations, KETT, to VSS Catholic Communications.