[1] The organization was founded in 1993 and succeeded by the Premsela Dutch Platform for Design and Fashion ten years later in 2003.

Over the years the institute initiated and participated in numerous smaller and some larger initiatives in the field of design, including exhibitions, conferences, publications and working on networks.

[2] The conference was originally planned at the Stedelijk Museum Amsterdam, but was moved a bigger location because of the big interests.

The MoMA had commissioned Opera architects to select a number of artists and designers.

Eventually Piet Hein Eek supplied chairs and tables, Rody Graumans his characteristic lamp bulb lamp, Joep van Lieshout the bar and serving trolleys, Henk Stallinga installed the light installation 'een m2 gezelligheid'(a square metre of cosiness) and Jos van der Meulen his paper bags.