TriBeCa, another rebranding, applied to the more southerly part of the former Lower West Side stands for Triangle Below Canal Street.
Other attempts of upscale rebrandings failed, especially in "Clinton", which residents continue to call "Hell's Kitchen".
DoBro is a recently created name describing the Downtown Brooklyn business district along Fulton Street.
[4] In April 2011, New York State Assemblyman Hakeem Jeffries promised to introduce a bill to require a series of approvals for new neighborhood names — from the community board, the City Council and the mayor.
The bill would also punish real estate brokers who promoted property with an unofficial, made-up name.