The practice work lies at the intersection of architectural signage, branding, graphic design and strategy of communication and is notable for its inventiveness in dramatically complex projects.

Nassar received a master's degree after completing the 5-year course of study in Interior Architecture from the École nationale supérieure des arts décoratifs in 1981.

The firm's award-winning projects include numerous publications for the Harvard Graduate School of Design, John F. Kennedy School of Government, The Lebanese Company for the Development and Reconstruction of Beirut Central District (Solidere), Lord Norman Foster, Art Catalogues for the Peabody Essex Museum, for painter Nabil Nahas, for sculptor Mireille Honein, the Beirut Film Festival and the Baalbeck International Festival.

Contributors seek, in particular, to bridge the gaps between the global and the local, and between East and West, and to bring to light both the congruences and dissimilarities among competing positions (without regard to whether these are likely to be avowed or rejected by the contending parties).

"Memory through Visual Language: Linking Contemporary Middle Eastern Art and the European Tradition" at the University of Helsinki, Finland, during the Language and The Scientific, Imagination Conference, July 2008; "Observations among Seminal Art Pieces from The Caves of Lascaux to African Sculpture" at the University of Malta, Valletta Campus, during The European Mind Narrative and Identity Conference August 2006.

Several of the posters designed for various clients are in the permanent collections of the Pompidou Center, Paris and the Library of Congress, Washington, D.C., the Pushkin Museum, Moscow and the American University of Beirut.

In 1998, the firm received the first prize for cultural posters at the IV Biennale de Lahti, Finland, in addition to several awards from the American Institute of Graphic Arts (AIGA) and Graphis.