[1] The song was featured in the soundtrack of the 2014 movie Selfie directed by Cristina Jacob, in which Smiley played the role of a watermelon seller in Vama Veche alongside fellow artist Alex Velea.

[4] The video starts by showing main artist Smiley sneaking into the historic "Capitol Cinema" hall of Bucharest, looking back to make sure no one sees him.

After he enters the venue, he makes his way through spider webs into the deserted place and finds several abandonned film rolls on the ground.

The venue hosts a color Holi party attended by the three girls alongside their boyfriends and other people, all of them cast members from the movie Selfie.

[5][6][7] In the Romanian culture, together with the release of the Selfie movie who quickly rose to popularity, the song was received as a youth anthem.