[1] Initially operating as a vinyl-only singles label, Neon Gold has launched the debut releases and international careers of many acts including Passion Pit, Ellie Goulding, Marina, Gotye, Christine & The Queens, Charli XCX, Matt Maeson and Tove Lo.

[2][3] Beyond their own roster, Neon Gold are often credited with the discovery and initial support of a number of other successful artists including Vampire Weekend, Lana Del Rey, CHVRCHES, Grouplove and Walk the Moon.

The deal made Neon Gold an imprint label under Atlantic – co-chaired by Julie Greenwald and Craig Kallman, who oversaw similar Atlantic imprints Fueled By Ramen and Canvasback.

[5] Neon Gold also runs a successful promotions arm, operating popular monthly club nights in New York City, London, and Los Angeles, and producing approximately 100 events a year in addition to their flagship annual showcases at South by Southwest, CMJ and The Great Escape Festival.

Launched at Tammany Hall in New York City's Lower East Side in 2011, the monthly club night Popshop is the primary outlet of the Neon Gold Live operation, and has since expanded to new venues and cities.