Reba McEntire, Alan Jackson, Patty Loveless, George Strait, Randy Travis, and Toby Keith are commonly associated with this style of music.

Thomas, Billy Joe Royal, The Osmonds, Bill Medley, Dan Seals and Exile) switching to "country" to revive their careers.

After his success with "Don't Close Your Eyes", Whitley was said to be a promising new artist; however, in 1989, he died of what was officially listed as an alcohol overdose at the age of 34 (this diagnosis has since come into dispute).

At that same time, artists like Emmylou Harris, John Anderson and Gail Davies, whose hits included re-makes of songs by Ray Price, Webb Pierce, Carl Smith, The Louvin Brothers and Johnnie & Jack, set the tone in the late '70s and early '80s.

Some of the last top-10 hits from a number of classic country stars (such as Merle Haggard, Conway Twitty, George Jones, and Don Williams) came during the neo-traditional boom of the late 1980s and into 1990.

In 2000, Strait and Jackson, both of whom remain popular as of the early 2020s, recorded a song titled "Murder on Music Row" which spoke directly to the rift between neo-traditionalists and pop-country musicians.