[3] NTB is promoting Nepal in the domestic and international market and is working toward repositioning the image of the country.

The Board chaired by the Secretary at the Ministry of Tourism and Civil Aviation consists of 11 board members with Five Government representatives, five private sector representatives and the Chief Executive Officer.

The current CEO of Nepal Tourism Board is Deepak Raj Joshi.

[4] Therefore, making it a pioneer organization made using the PPP model (Public, Private, Partnership).

As the phrase accurately encapsulates the feelings tourists get after visiting Nepal.