Nescafé

Nescafé is a brand of instant coffee sold by the multinational food and drink corporation Nestlé.

Later, Nestlé introduced a new brand in Canada and the US called Taster's Choice, which supplanted Nescafé for many[vague] years.

The company continues to sell Taster's Choice as a separate product, branded as superior to Nescafé and higher priced.

[citation needed] In the United Kingdom, a television advertisement campaign, the Gold Blend couple starring Anthony Head and Sharon Maughan ran in 12 instalments between 1987 and 1993.

[4] The legendary boxer Chris Eubank and soccer star Ian Wright featured separately in television ads in the late 1990s and 2000s.

[8][9] In Pakistan, Nescafe launched an annual music show based on the same theme as of Coke Studio, named Nescafé Basement.

In February 2005, the Associated Press reported Nestlé lost a lawsuit and was ordered to pay US$15.6 million to Russell Christoff for using an image of him without his permission on their Taster's Choice label for approximately five years (1998–2003).

"Any time is coffee time with Nescafé", 1948 advertisement
A Boeing 737-200 of AeroGal in a red "Nescafé" livery promotion