Nescafé is a brand of instant coffee sold by the multinational food and drink corporation Nestlé.

Later, Nestlé introduced a new brand in Canada and the US called Taster's Choice, which supplanted Nescafé for many[vague] years.

The company continues to sell Taster's Choice as a separate product, branded as superior to Nescafé and higher priced.

[citation needed] In the United Kingdom, a television advertisement campaign, the Gold Blend couple starring Anthony Head and Sharon Maughan ran in 12 instalments between 1987 and 1993.

[4] The legendary boxer Chris Eubank and soccer star Ian Wright featured separately in television ads in the late 1990s and 2000s.

[8][9] In Pakistan, Nescafe launched an annual music show based on the same theme as of Coke Studio, named Nescafé Basement.

In February 2005, the Associated Press reported Nestlé lost a lawsuit and was ordered to pay US$15.6 million to Russell Christoff for using an image of him without his permission on their Taster's Choice label for approximately five years (1998–2003).