"Netflix and chill" is an Internet slang term used as a euphemism for sexual activity, either as part of a romantic partnership, as casual sex, or as a groupie invitation.
Since its first recorded, nonsexual use in a tweet posted in 2009,[1][2] the phrase has gained popularity within the Twitter community and other social media sites like Facebook and Vine.
[4] By 2013, Netflix's popularity in the US had risen greatly, having accumulated millions of paid subscribers, increasing verb use of the brand and this phrase as a standalone compound noun.
The euphemistic nature of the phrase is believed to have been established in mid-2014,[4] and by the end of the year had spread throughout the Black Twitter community, as seen by many now typing chill within scare quotes.
[1][4] Soon, the term would spread beyond the Black Twitter community, becoming an Internet meme and gaining the attention of news websites such as The Guardian[4] and the Daily Mirror.
[15] The results were accompanied with a series of social media posts with the hashtag "#DatingWithNetflix" promoting the idea of a positive impact for couples using the service.