[35] In total revenue of 2009, NetApp ranked behind EMC, Seagate, Western Digital, and ahead of Imation, Brocade, Xyratex, and Hutchinson Technology.

[36] According to a 2014 IDC report, NetApp ranked second in the network storage industry "Big 5's list", behind EMC (Dell), and ahead of IBM, HP and Hitachi.

In 2002, in an attempt to increase market share, NetApp added block-storage access as well, supporting the Fibre Channel and iSCSI protocols.

Key IP from ONTAP is also used in NetApp Astra,[42] a newer data management-as-a-service system built for Kubernetes.

Previously known as Riverbed SteelStor before its acquisition by NetApp, this product was later renamed to AltaVault and then to Cloud Backup.

ONTAP Select available as SDS on NetApp HCI for customers interested in NAS protocols.

SolidFire storage system uses an OS called NetApp Element Software (formally SolidFire Element OS) based on Linux and designed for SSDs and scale-out architecture with the ability to expand up to 100 nodes and provide access to data through SAN protocols iSCSI natively and Fiber Channel with two gateway nodes.

Element OS provides a REST-based API for storage automation, configuration, management, and consumption.

SolidFire uses iSCSI login redirection to distribute reads and writes across the cluster using helix algorithm.

StorageGRID is a software-defined storage system which provides access to data via object IP-based protocols like S3 and OpenStack Swift.

In August 2019 NetApp announced E600 with support for NVMe/IB, NVMe/RoCE, NVMe/FC protocols, up to 44 GBps of bandwidth and full-function embedded REST API.

Converged Infrastructures are joint products of a few vendors and consists from 3 main hardware components: computing servers, switches (in some cases switches are not necessary) and NetApp storage systems: Converged Infrastructures typically include popular infrastructure software like Docker Enterprise Edition (EE), Red Hat OpenStack Platform, VMware vSphere, Microsoft Servers and Hyper-V, SQL, Exchange, Oracle VM and Oracle DB, Citrix Xen, KVM, OpenStack, SAP HANA etc.

The FlexPod platform is designed to integrate cloud services and manage data in a Converged Infrastructure.

NetApp Converged Systems Advisor (CSA) is a software-as-a-service (SaaS) platform that consists of an on-premises agent and a cloud-based portal.

Converged infrastructure solution based on Cisco Nexus 3000 or Mellanox Spectrum switches with 100 Gbit/s ports, NetApp AFF storage systems, Nvidia DGX supercomputer servers.

Cloud Manager allow setup SnapMirror data protection replication between systems through the GUI interface with drag-and-drop.

All work for updates and technical support provided by NetApp while the customer consumes space from the storage using web-based GUI or API and performs data backup and replication if needed.

NetApp Private Storage (NPS) is based on Equinix partner provided colocation service in its data centers for NetApp Storage Systems with 10 Gbit/s direct connection to public cloud providers like Azure and AWS etc.

Astra can deploy and maintain data-rich applications across Amazon Web Services, Microsoft Azure, Google Cloud and on-premises datacenters, enabling easily backup and restoring data or migrating the applications from one Kubernetes cluster to another in a multi-cloud environment.

NetApp provides a variety of automation services directly to its products with HTTP protocol or through middle-ware software.

Also, NetApp with Cisco sells CI architectures which incorporate the Trident plugin: FlexPod Datacenter with Docker Enterprise Edition and ONTAP AI.

NetApp Jenkins Framework provides integration with ONTAP storage for DevOps, accelerating development with automation operations like provisioning and data-set cloning for test and development and leverage ONTAP for version control, create and delete checkpoints etc.

Cloud Backup integrates with nearly all B&R products for archiving capabilities since it is represented as ordinary NAS share for B&R software.

NetApp systems can integrate with enterprise applications for backup purposes, cloning, provisioning, and other self-service storage features.

Oracle DB, Microsoft SQL, IBM DB2, MySQL, Mongo DB, SAP HANA, MS Exchange, VMware vSphere, Citrix Xen, KVM integrate with NetApp systems for provisioning, cloning and additional backup and recovery build - this includes capabilities like SnapShots, SnapVault and SnapMirror with a variety of software including NetApp's SnapCenter and SnapCreator.

[53] On September 9, 2010, NetApp announced an agreement with Oracle Corporation (the new owner of Sun Microsystems) to dismiss the suits.

[59] NetApp participates in the World's Largest Lesson, a program of Project Everyone in partnership with UNICEF, and with the support of UNESCO.

In 2022, the NetApp facility at Wichita State University's (WSU) Innovation Campus in Kansas was completed.

[69] In some NetApp offices, employees have formed Green Teams to integrate sustainable values into their daily lives.