"Neva Play" is the official theme song for WWE SmackDown on USA Network.

[1] After departing from 1501 Certified Entertainment, Megan Thee Stallion founded her own independent label Hot Girl Productions and released her third studio album, Megan, on June 28, 2024, which included the US Billboard Hot 100 number-one single "Hiss".

[2][3] The rapper had previously collaborated with South Korean boy band BTS on the remix to their song "Butter" in 2021.

She started hinting at a new collaboration with the group on August 29, 2024 by tweeting the emojis "🐎X💜 👀", to which the band's account replied the following day with the text "🐎X🦔(🐨) “Coming Soon!

I’ve never heard him rap in this style before.”[5] The music video for "Neva Play" was released on YouTube simultaneously with the single.