The blog received a great deal of public attention and international press coverage after the Argyll and Bute Council tried to ban the child from posting photos of the lunchtime meals served at her school.
After being used to help raise more than £143,000 of donations to the Mary's Meals charity via JustGiving in support of school feeding programmes for impoverished communities around the world, the blog ceased to be updated after less than two years of operation.
Much like a restaurant review, it features daily entries on the £2 school meal that Martha / "VEG" has chosen that day, her thoughts on the food and its quality, a count of the number of hairs, a health rating, a picture, and marks out of 10 based on a "Food-o-Meter".
[2][3] Nine-year-old Martha's first full entry on 8 May 2012 featured a picture of a slice of pizza and a single potato croquette, alongside some sweetcorn and an unfrosted cupcake for dessert.
[9] After NeverSeconds went viral, Martha's father met with the school council, which announced that all students would be allowed unlimited servings of fruit, vegetables, and bread.
Of particular concern was an article in the Daily Record newspaper, which had published a photograph of Martha alongside chef Nick Nairn under the headline "Time to fire the dinner ladies".