Co-written by Cole and rapper Eve, it was produced by Errol "E-Poppi" McCalla, Jr. and Ron Fair.

"Never" was first featured on the soundtrack to Kevin Rodney Sullivan's comedy film Barbershop 2: Back in Business (2004) and was later also included on Cole's debut album The Way It Is (2005).

Released as Cole's debut single through A&M Records in March 2004, "Never" managed to appear on Billboard's Hot R&B/Hip-Hop Songs chart, peaking at number seventy-one.

[1] Eve and Cole formed a friendship during the production of this song, but one incident caused a rift.

Angry at Cole for interfering with a job best left for security to handle, Eve ended their friendship.