Never Broke Again

[2] When asked in an interview, Habtemariam spoke on her decision to ink the deal with the label: "I’m excited to work with Never Broke Again, a homegrown brand that has created an incredibly authentic and credible movement that represents the next generation in Louisiana’s legacy of ground-breaking hip-hop labels.

I look forward to working with YoungBoy and Montana to continue to grow their vision and reach their fans around the world.

"[2] Clairborne noted that his decision was influenced by the fact that "Motown has been an inspiration for generations – a place that helps develop artists, songwriters and business executives.

"[2] Maurice "Kenoe" Jordan, a Grammy Awards winning producer and the vice president of A&R of Motown noted that his decision to proceed with the deal was influenced by the fact he is also from Baton Rouge, Louisiana and due to that he has "a great understanding of one another and this partnership was always something that I wanted to bring to Motown."

[9][10][11] The collective's second project of the year, the Halloween themed Never Broke Again: Nightmare on 38th St was released on October 28, 2022.

Kentrell "YoungBoy Never Broke Again" Gaulden (pictured) founded Never Broke Again in 2015 with his friends Rodrick "OG3Three" Jeanpierre and Kyle "Montana" Claiborne.