Never Ending Neverland (Korean: 네버엔딩 네버랜드; RR: Nebeoending Nebeoraendeu) is a South Korean reality show starring Cube Entertainment's third girl group (G)I-dle on their journey to rescue Neverland from Captain Hook's curses.

On July 1, 2020, Cube TV announced that it will launch an entertainment program, Never Ending Neverland as part of their 5th anniversary.

The group will showcase their various skills through challengers including impression, fashion styling and cooking.

[2] A Never Book helps (G)I-dle to solve Captain Hook's curses.

After every mission they receive a card to open the eternity gate to Neverland.