"Never Ever" is the twenty-first single by Ayumi Hamasaki, released on March 7, 2001.

In mid-October 2007, the third track on this single "Seasons (H-H Remix)", six and a half years after its release, appeared as the third most downloaded song in Japan for that time, according to mu-mo.

Like the latter album, she was forced by her record label, avex, to release this single.

Although she had already incorporated pop-rock music in her work, this song is considered as her first real attempt to pop-rock music.

"Never Ever" was used in a commercial for the Kirin Supli drinks.