Never Ever (Ciara song)

"[3] Polow da Don went on to compare he and Ciara as having the formula to becoming the new Aaliyah and Timbaland, a famed singer-producer combination in the late 1990s.

"[3] Polow went on to call it "hard like a rap record", and said that was the reason why Young Jeezy didn't have a problem adding his contributions to it.

"[4]The song's chorus samples the 1972 worldwide hit, "If You Don't Know Me by Now", by popular Philadelphia soul musical group, Harold Melvin & the Blue Notes.

Because of that, the song's writers and producers Kenneth Gamble and Leon Huff, known as the songwriting and production duo Gamble and Huff received songwriting credits[1] Idio Magazine gave the song a positive review, stating that "The best artists are skilled at switching between a variety of musical styles and lyrical themes.

In Ciara's case, complementing her club bangers (Goodies, 1,2 Step, Get Up, Go Girl) are slower, more laid-back jams (And I, Promise, Can’t Leave 'Em Alone).

Staying true to that gameplan, she has re-enlisted 'Promise' producer Polow da Don for the latest single from her long-awaited junior album, Fantasy Ride."

The magazine goes on to say that the single is "a smooth track encouraging females not to let their unrequited love for any man ruin their lives, but CiCi doesn’t neglect to provide a male perspective: enter Young Jeezy, who delivers a guest verse reminiscent of his contribution on Usher's "Love in This Club".

The single was certified gold by the Recording Industry Association of America (RIAA) for sales of over 500,000 digital copies in the United States.

R&B singer Ruben Studdard, Late rapper Dolla (who would be gunned down four months later on May 18, 2009), production team Jasper Cameron and Big Reese, who are also longtime friends of Ciara's, choreographer Jamaica Craft, and R&B singer Monica are cameos in the music video.

The project, which was directed by Chris Robinson, had its release date set for January 31, as confirmed by Yahoo!

This scene is mixed with footage of a montage of close-ups with Ciara reciting the song (these clips are shown throughout the whole video).

We are then introduced to a party scene, where Ciara and her boyfriend, portrayed by actor Kevin Phillips, are seen dancing with each other.

The video then cuts to a dance sequence, with Ciara and her back-up dancers, in the middle of the crowd in the party.

Young Jeezy's scene in front of a golden backdrop is then shown, with Ciara standing beside him.