"Never Gonna Say I'm Sorry" is a song by Swedish band Ace of Base, released as a single on 11 March 1996.

"[1] "Never Gonna Say I'm Sorry" didn't reach the same level of success as "Lucky Love" and "Beautiful Life", but was a notable hit.

""[2] Steve Baltin from Cash Box wrote that songs like "Never Gonna Say I'm Sorry" "work because the band downplays the dance sound, displaying some nice understated pop hooks.

He added that it "takes this Swedish foursome right back where they began—chirping atop a glossy reggae/pop melody that instantly triggers memories of the breakthrough hit "All That She Wants".

"[4] Dave Sholin from the Gavin Report concluded with that "by providing the planet with all that it wants in the realm of pop music, this Swedish foursome has yet to disappoint its ever-growing legion of fans.

[6] Brian A. Gnatt from The Michigan Daily stated that the song "carries through with the good ol' familiar style".

[9] Chuck Campbell from Scripps Howard News Service wrote that "Never Gonna Say I'm Sorry" "is an unapologetic and propulsive reworking of the band's "All That She Wants".

With the band members away in Europe and with no other form of promotion, the single failed to enter the official US charts, peaking at #106.