It was directed by Tabitha Denholm and stars actor Jamie Campbell Bower, who plays Welch's love interest.

The video features the pair together skating and shots of a dirty water trickling down Welch's face and hands are shown.

[9][10] Andrew Martin of Prefix Magazine commented that the "Clams Casino's remix of [the song]... was the weirdest thing to happen to Florence Welch's voice".

[14] Jillian Mapes of Billboard magazine further noted that "Never Let Me Go" sounds more similar to the songs from the band's debut studio album Lungs (2009).

[22] Rebecca Nicholson of The Guardian praised the song saying that it has "thumping stadium drums and sounds like it has the US charts in its epic crosshairs.

"[14] Similarly, Robert Copsey of Digital Spy said, "Big enough to bring a stadium audience to its knees, it's more structured and less hectic than anything on her debut, but still remains packed with eccentricities.

"[20] In a separate review of the single, Copsey graded it with four out of five stars saying, "she chants with pent-up emotion over a neo-gothic piano riff, before letting it all pour out on a chorus of sweeping strings and crashing cymbals.

[24] David Edwards of the website Drowned in Sound commented that "by the end of the superb 'Never Let Me Go', you could easily be forgiven for thinking that you are listening to one of the most unexpected surprises of 2011, so strong and resonant is the roar of the opening salvo.

[26] Ryan Reed of The Phoenix gave a mixed review for the song saying "When she exclaims, 'It's all over; I'm going under,' it's unclear whether she's committing suicide or practicing her can-opener dive.

[31] "Of course, given the cavernous, darkly lit spaces the video inhabits, it's also a nice fit to the song's voluminous, dream-like sonics.

Truly, a skating rink hasn't looked this moody since, well, ever – to the point where you can practically feel the chill running its way up Welch's stockings.

Either way, with 'Never Let Me Go,' Welch definitely adds to her impressive list of eye-catching clips, emotes and wails and flails, and gives skating its biggest artistic bump...

[37] Melinda Newman of the website HitFix praised Welch's gothic look and wrote, "It's spooky and we don't fully understand it.

"[17] Leah Collins of the Canadian magazine Dose commented that in the video, "Welch is the sort of gal who busts into skating rinks after hours with her skid boyfriend...

The kind of gal who dyes her hair by summoning dark, demonic spirits -- ones who ooze out of her pores, and various plumbing fixtures, until she's nothing but a black-haired creepy mist.

"[34] MTV News' James Montgomery called the video "ethereal" and said, "Never Let Me Go" is certainly visually arresting, but it also works on another level: Namely, it perfectly (and artfully) captures the experience of literally melting in the presence of a lover, the feeling of casting abandon to the wind and giving yourself away truly and completely.